Jay-Z's new album 4:44 has been available for public consumption for less than a week, but according to the RIAA, it's already achieved numbers that would suggest otherwise. Since Sunday, Tidal has offered a voucher for a free download for the album via Sprint.
This also marks the 13th time Jay-Z has hit platinum status with a solo effort, giving him the most platinum certifications for any hip-hop artist in music history.
What did help, though, was when 160 iHeartRadio stations streamed "4:44" for its 35-minute length. On Wednesday, July 5, the Recording Industry Association of America (RIAA) awarded Jay-Z (pictured below) the platinum record alongside RIAA Chairman and CEO, Cary Sherman.
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One equivalent album unit, as recognized by the RIAA, is equal to: one album sale, 10 tracks sold from an album, or 1,500 on-demand audio and/or video streams from an album.
It's unclear how the album reached platinum certification so quickly despite it being a Tidal exclusive.
Announced on the official Roc Nation Twitter account, Mr. Carter posed next to his platinum plaque for the June 30-released project. Back then, Samsung pre-paid for 1 million copies of that album as part of its deal with Jay-Z for exclusivity, allowing Magna Carta to instantly go platinum.
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If you recall, something similar happened with Jay's last album. Tidal's subscribers are comparatively low to the other streaming platforms like Spotify, and like many music fans, Snoop is clearly not a subscriber.
Snoop was also quick on offering a review of the album, particularly referring to the song 'Family Feud, ' which comes as a lecture of the division in the hip hop and rap community among JAY-Z's peers, successors and predecessors.
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