Canelo is still trying to establish himself at middleweight and is receiving a baptism of fire against GGG, the undefeated IBF, IBO, WBA and WBC world champion.
The Mexican has bounced back from that defeat though, winning two world titles in two different divisions and become known as one of the globe's best pound-for-pound fighters. Alvarez enters 49-1-1 with 34 knockouts on his resume. Triple G is expected to be a classic "matador versus bull" style pairing, where the sharp-shooting counter puncher (Alvarez) attempts to stave-off the relentless aggressor (Golovkin) throughout the scheduled twelve round fight. Since being thrown to the fire early with his career's lone loss to Floyd Mayweather Jr., Alvarez has risen to megastar status.
But in June, the Mayweather-McGregor fight was announced and the outspoken fighters commanded the media spotlight, helped along by a four-city worldwide media tour that stretched across three countries.
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"Canelo against Golovkin will go down in history", said Oscar De La Hoya, whose promotional company, Golden Boy Promotions, is putting on Saturday's fight.
Television details for the much-anticipated middleweight showdown between Golovkin and Canelo have been revealed, with the fight set to cost British boxing fans £16.95 to watch. It promises to be arguably the fight of the century - or at least the decade.
Alvarez is one of the best boxers on the planet and is the right man to be the face of the fight game, but he is not the better fighter at this point in time.
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"I believe this is my first step to history", Golovkin said. "They're going to hit each other and give fans the kind of fight they want and expect".
Manager Frank Warren has already expressed his desire to align the winners of the two respective middleweight world championship fights in December this year.
Golovkin (37-0, 33 KOs) has made 18 straight defenses in the middleweight division and is striving to get closer to the record held by Bernard Hopkins, who has 20 middleweight title defenses between 1994 and 2005. "I am the boss, not Canelo".
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Alvarez will be wary of Golovkin's power, as the latter is known for fighting at higher weight limits.