Micromax and BSNL are branding the Bharat 1 4G VoLTE feature phone as "Desh ka 4Gfone", and this feature phone is a true competitor to the Reliance JioPhone. The Micromax Bharat 1 has been launched at Rs 2,200 and will be available in retailer stores from October 20.
BSNL and Micromax have come together to take on the Reliance Jio Phone with Bharat 1 mobile.
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From the looks of it, the Micromax Bharat-1 feature phone looks like one of the old dumb handsets that were in fashion a decade ago, but inside the device are modern hardware modules. The feature phone is backed by a 512MB of RAM and 4GB of internal storage, which can be further expandable via micro SD card slot. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan. The feature supports 22 Indian languages and comes loaded with a suite of entertainment apps ranging from Live TV to music, movies, and videos. In addition, the device comes pre-installed with BHIM UPI payments app and BSNL's wallet app. Homegrown telecom operator BSNL plans to tap this market in partnership with Micromax.
Jio was the first telecom operator to tap feature phone customers with its 4G-enabled device. Reliance Jio's effectively free offering of low-priced 4G enabled VoLTE handset has triggered a new form of handset revolution in the Indian telecom sector, and now BSNL is the latest contender in this new-age telecom war. "This is a step to expand the Digital India mission", he added.1) "We are proud that we are partnering with Micromax, a home grown player on the auspicious occasion of Dhanteras". On the battery front, the handset sips its power from a decent 2,000mAh battery. "We are confident that Bharat-1 will help millions of users experience data and calling experience like never before", Anupam Srivastava, Chairman and Managing Director, BSNL, said.
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The partnership of Micromax and BSNL will truly help the Indian consumers be digitally connected and make their experience more affordable and accessible, the companies said.
Users will not be restricted to BSNL's network in this Micromax phone. Connecting the last mile- to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax. There are no glaring advantages the Bharat-1 exercises over others especially if we consider Airtel's offering.
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