The content created in the studio will primarily premiere on Snapchat and the initial focus will be to develop and produce Snapchat Shows.
Snap has tapped NBCUniversal to form a joint digital content studio that will produce scripted shows for its image-sharing app, Snapchat. The new studio will be a 50/50 ownership between NBC and Snap.
The joint venture between Snap and NBCUniversal is another sign that Hollywood is taking notice of the growing importance of mobile media and the changing viewing habits of audiences, particularly younger generations that are harder to reach through TV. Snap is building out its original scripted series at the same time that rival Facebook is ramping up efforts with Watch, a tab for premium video content that launched in August and is quickly snapping up new properties.
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NBCU and Snap have equal stake in the venture. "ORCRP0017755-topic.html" class="local_link" >Snap Inc. have formed a production studio that will create programming designed for viewing on mobile devices, the companies announced Tuesday.
Lauren Anderson has been named chief content officer for the digital content studio. NBCUniversal was Snap's first partner for Shows, and launched The Voice on Snapchat, which was recently nominated for an Emmy award.
NBC Universal invested $500m in Snap's IPO earlier this year as part of a strategic investment and partnership.
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According to Maggie Suniewick NBCU was convinced of forming a scripted-programming studio with Snapchat after they witnessed great level of engagements of Snapchat audience on the shows they had produced.
NBCU was Snap's first partner on Shows and has produced an array of programming across genres, including an entertainment news series based on E!'s The Rundown and its first daily news show, NBC News' Stay Tuned.
Mark and Jay Duplass have written, directed and acted in numerous film and TV series - including the recent HBO series, Togetherness and Room 104 - and set up Donut earlier this year to collaborate with platforms and brands to create entertainment content. Mark Duplass also confirmed that their show will be shot in the vertical-frame format, saying that it's going to be an "exciting process".
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