Starbucks' 2017 holiday cups have arrived

Credit Starbucks

Credit Starbucks

Now it seems Starbucks is all about celebrating individuality this year.

Starbucks has released its annual holiday cups, offering a first-ever "color-in" cup, and foregoing the traditional red cups. "We love the idea of everyone making this year's cup their own", said Starbucks's executive creative director Leanne Fremar.

"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", said Leanne Fremar, executive creative director for Starbucks.

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According to the Starbucks press release the company has marked the arrival of the holidays with specially designed red cups since 1997, becoming a symbol itself of the season.

Starbucks has unveiled its new design for holiday cups, which encourage do-it-yourself artistry on a design centered on kindness.

The coffee chain's seasonal cups launched in the United States on Wednesday morning and it's safe to say they're full of festive cheer. The "Wonder in Every Sip" cup features a dark red body and dancing white stars.

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I'll admit that I was salty at first because red cup season is my favorite season (before rosé season and after PSL season), but the cups are kind of adorable and have a solid message behind them. Starbucks will also stock most of its retail location with colored pencils for customers to use.

Starbucks' holiday cup in 2015 was simply red.

The iconic seasonal cups that we've been obsessing over since 1997 officially return on November 1, along with holiday favorites like the Caramel Brulée Latte, Chestnut Praline Latte, and Peppermint Mocha. "Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life".

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