Twitter is exempting tweets in Chinese, Korean and Japanese from the new character limit, arguing that these languages already made it possible to put a lot more information into 140 characters.
It says during the test many people tweeted the full 280 limit because it was new and novel, but soon after this people's behaviour normalised. The average tweet length in Japanese is just 15 characters.
Numerous concerns about 280 characters from Twitter users revolved around bloated timelines and a decline in the UX.
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The reason this is important for Twitter is that by giving users a little bit more space to talk, they spend less time trying to condense their thoughts, and more time just, well, talking.
The new character limit applies to languages where cramming is an issue, such as English.
After several weeks of Twitter users tweeting about how much they hate the idea of expanded character limits, Twitter has officially announced that it's doubling the previous 140-character limit for all users. Long-form tweeting is now the standard for everyone, and the changes are in the process of rolling out to all users.
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"As a result, your timeline reading experience should not substantially change, you'll still see about the same amount of Tweets in your timeline". The 140-character limit has been around as long as Twitter has been and has become part of the product's personality.
Like many Twitter changes, some users complained about the move.
'Additionally, many people tweet in multiple languages, sometimes within a single tweet'. In other words, people who needed the extra space took it, but most people didn't. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.
'It was a temporary effect and didn't last long. The experiment must have been a success, as the company has now made the change official in nearly all languages.
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