Keurig and Hannity Brew Up a Twitter Political Tiff Over Coffee

Alabama GOP Senate nominee Roy Moore has denied sexual harassment allegations from four women when they were merely teens

Alabama GOP Senate nominee Roy Moore has denied sexual harassment allegations from four women when they were merely teens

After #BoycottKeurig started trending on Twitter over the weekend, the coffee machine company's CEO Bob Gamgort has expressed regret in an email to employees obtained by The Washington Post. Yet conservative fans responded by expressing outrage with Keurig's decision, prompting the #BoycottKeurig hashtag and posting videos of themselves destroying their Keurig machines.

Fox News host Sean Hannity found himself in hot water last week after he defended Alabama Senate candidate Roy Moore after he was accused of having multiple sexual encounters with teen girls - one of whom was 14 at the time of her assault - while he was in his 30s. Accuser Leigh Corfman's account that Moore made sexual advances on her has been confirmed by her mother and an ex-boyfriend who she told about the incident.

Hannity urged his viewers not to rush to judgment concerning the claims against Moore.

"Every single person in this country deserves the presumption of innocence", Hannity said Thursday on his Fox News show.

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It was one of five companies to indicate that it would pull advertising, including and the vitamin company Nature's Bounty.

Keurig is among five United States firms that said they would pull ads from The Sean Hannity Show after the host was accused of going easy on an alleged abuser.

Deplorable friends, I am buying 500 coffee makers tomorrow to give away!

Instead of angrily denying that he said anything objectionable, Hannity on his TV show hours later said "that one line was absolutely wrong. I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols".

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"And consensual, that's true", said Hannity.

"Thank you for your concern and for bringing this to our attention".

What's your take on all of this - are people right to be mad at Keurig for pulling its ads from Hannity's show?

"Since I got all this time on Sundays, boycotting my once-beloved National Football League, I figured I'd let Keurig and all these other companies know we don't believe in your fake outrage", said Twitter user @montgomerychamp in footage he took of himself before he smashed his personal caffeine crafter with a hammer. Besides Keurig, only four other companies have abandoned his program.

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Nevertheless, Hannity's defense of Moore sparked social media backlash, and advertisers responded to complaints by vowing not to appear on his Fox News show. But the sponsors seemed unlikely to return to "The O'Reilly Factor", the family of Rupert Murdoch, which controls Fox and 21st Century Fox, concluded.

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